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10 Tips To Attract Visitors To Your Trade Show Booth With Holograms

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10 Tips To Attract Visitors To Your Trade Show Booth With Holograms

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Today your going to see 10 actionable tips and techniques to drive insane traffic to your booth using holograms.

In fact,

These are the same tips we have used with our clients who may have started off as skeptics but have turned into Hologram brand ambassadors.

 

So whether you’ve used holograms at a trade show before or your looking to level up your holographic experience for your next corporate event , you’ll get some powerful marketing tips in this guide that takes you step by step through the process to generate the maximum amount of leads that will lead to converting big numbers for your company.

Let’s dive right in:

 

1. Educate yourself on latest holographic technology

With holographic technology available today, you can have a life-size host greet visitors to your booth, create an interactive hologram product display, have visitors walk through holographic projections at your booth entrance or simply have your logo floating in mid air to draw people’s attention. The options are endless and each comes with a price that needs to be considered and weighed with your overall trade show marketing budget. Like any other business decision, trade show marketing, when done right, can prove to be a very effective leads and revenue-generating channel.

There are 4 commercial holographic technologies available today. You may see slight variations on the form factor but they all use a variation of the following technology:

HOLOGRAPHIC LED FAN

Two 3D Holographic fans projecting at Abercrombie & Fitch projecting a guy and girl playing volleyball

Fans come in single blade up to 6 blades and vary in size from 13” to 100”-inches diameters. They can display static images as well as animation. Depending on the manufacturer they can be synchronized to play a much larger image.

Pros:

  • Portability makes it a great option for trade shows
  • Easy set-up, plug and play
  • Cost-effective

Cons:

  • Spinning holographic fans should be displayed in protective case
  • Large image areas require syncing of LED fan displays
  • Multiple fan displays can be loud if not enclosed

 

HOLOGRAPHIC 3D PYRAMID OR CUBE

Holographic pyramid displaying a floating in air animation of Louis 14th

A LED screen is place above or below a translucent material that displays a floating in air holographic image. The form factor is normally a cube in cased in paneled glass. The LED screen is generally hidden from view as its placed above or below the eyeline.

 

Pros:

  • Excellent method of showcasing small products like jewelry
  • Displays well in bright storefront displays

Cons:

  • Small display size
  • limited interactive capabilities
  • bulky form factor

 

HOLOGRAM PROJECTOR

guy interacting with hologram projector and floating interactive graphics of a female dancer

A LED projector beams your content on a translucent reflective surface. This is commonly referred to as the pepper’s ghost effect. Content can be prerecorded, streamed or dynamically generated from computer software. The two most common forms you will see this technology used are for:

Concert holograms

Concert holograms

> Projected on a translucent film
Pros:

  • Ability to create large immersive holographic content to a concert audience

Cons:

  • Requires a large set-up area
  • Expensive
  • Requires a team of specialists to set-up

Corporate event holograms

Nissan hologram being projected into fog wall at an event in chicago

> Projected on a wall of mist
Pros:

  • Ability to create life-size holographic content for a big audience.
  • Audience can interact and walk through holograms

Cons:

  • Requires a large set-up area
  • Expensive
  • bulky form factor

 

2. Know your budget before you inquire

It's best to reverse engineer the process and start with a budget of how much you want to spend. Once you and your team have decided how much you want to spend you can then inquire with holographic vendors and get accurate and reasonable solutions that meet your budget.

The amount you spend will determine the holographic technology you’ll use, the size and resolution of your display, the level of interactivity, sound design, protective casing, custom fabrication, content creation, and usage

 

3. Create a brand style guide

Before you start sourcing companies for your hologram experience make sure you have a brand style guide. This rulebook explains how your organization presents itself to the world through its logo, font and color selections, photography and much more. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you—those are just different names for the same document. It can be a page in length or 20 pages long. Using a brand book ensures that your brand looks and feels the same across your trade show graphics, your holographic experience, marketing materials,people working on customer service, marketing, design and sales

The amount you spend will determine the holographic technology you’ll use, the size and resolution of your display, the level of interactivity, sound design, protective casing, custom fabrication, content creation, and usage

2 sample images of a brand style guide

2 sample images of a brand style guide

 

4. Research your booth options

Once you have chosen your preferred booth size, ask the event organizer the design and decor limitations so you can properly plan how you want to go about it intergrating a hologram experience without wasting time, energy, and resources. There are four basic booth sizes, and only one of those allow hanging signages. If your thinking about a holographic projection experience having knowledge of the scope you are allowed to work with will enable you to come up with a more specific and creative way to build your trade show marketing booth.

 

5. Sourcing a holographic vendor

This is the most important item before you even purchase a holographic device. Find a hologram company that has a producer or client services manager who can help you create a comprehensive plan to create, fabricate ship and showcase your holographic display at your venue. Do you need onsite assistance? Some holographic solutions are plug and play, other large scale venues may require onsite assistance. If your at a tradeshow and see a holographic attraction you like, ask the booth attendees to recommend a hologram vendor to whom you can send your ideas for pricing.

 

6. Creating  a detailed plan

Your booth is your business’ first impression during the expo so finalising a detailed plan during the pre-trade show marketing process is paramount. Your hologram experience is centered around telling a story with light, consider how the surrounding lighting will interact with the hologram experience. Is the hologram the main attraction, an accent, does it support human interaction all these things need to be considered when laying out your booth. You may want to consider adding additional graphics, walls or branded paneling to maximize the holograms impact. Ultimately you want to try and make it Instagram-worthy. In this day and age where the purchasing market is all about aesthetics, you have to make sure your hologram and booth is something they would snap a photo of and share on their social media.

trade show attendees taking photos of life size hologram of woman in yoga attire

 

7. Why you need custom content

If you need to showcase a logo, a logo with text, your product, images, video or CGI effects into a hologram- holographic content looks best when it’s created specifically for that purpose. For example, content should appear on its own layer so it gives the appearance of a “floating in air effect.” Simply repurposing a video that was shot for another medium won’t accomplish this effect and does not maximize the use of our holographic technology. If your company has highly specialized technology or processes that are relatable to a knowledgeable target audience, the accuracy of your holographic graphics and animation is paramount. If your graphics are off it may jeopardize your authority as a brand expert. What’s the main takeaway? Hire the best motion graphic artists you can find that has experience creating holographic content

 

8. Consider adding interactivity and audio

Holographic Fans and Projector technologies can be programmed with sensors that give it the ability to be triggered by a viewer using speech commands or hand gestures. Speakers can be embedded in cases or remotely synced to give holograms sound. Audio can play an important role at your booth and when incorporated with a custom hologram can make a memorable branded message. Interactive displays are a great way to get your booth visitors immersed with your content. It also provides another way to showcase a lot of information in small bites

guy touching and interacting with holographic kiosk at the W hotel in Fort Lauderdale

 

9. Secure your booth early

Get a head start by booking your relevant trade shows as early as possible. This gives you the advantage of getting better booths, as the last ones are usually the ones with poor space, lighting, low foot traffic etc. You also need to be willing to invest in larger and central spaces of the event as usually these are the places where you can be the center of attention. This will help you in properly mounting your holographic experience in central and strategic locations.

You need to make your booth visually appealing as well, because among all the aisles of booths, you only have seconds to capture your audience’s attention. The booth should have printed materials like banners, flyers, and brand logos. The Hologram and traditional marketing materials all should be in sync to make your booth stand out.

 

10. Lead Generation done right

Once you have done everything right, from planning the hologram to showcasing it, you need to prepare for hordes of customers heading your way. Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, using these apps in conjunction with your holographic branding will help you capture leads, organize contact information and lay the groundwork for future interactions.

 

Here are 3 great apps for capturing leads at trade shows:

iOS, Android, $0-$99/month

 

Quick Tap Survey lets you create surveys that are fun and easy to fill out. While the surveys can be used to collect any type of data, they are most useful for gathering feedback, qualifying leads and collecting contact information. The app can be used offline too, which comes in handy if you don’t have a good wifi connection.

iOS, Android, Prime/Express plans

 

Leadature is extremely helpful when you’re working a trade show event. The app captures and qualifies leads and moves them through the sales pipeline. With the ability to scan business cards, send emails to customers and get real-time metrics, this is one app that you don’t want to miss out on. Use the free demo to better determine the marketing value from your trade shows.

iOS, Android, $10-$25/month

 

iCapture can be used by small businesses and large corporations. The app lets you set up custom surveys to gain valuable feedback, though you can use it solely to capture contact information and build a list. If you do create custom surveys, you can customize them so that they align with your brand’s visual identity. iCapture works offline and lets you forward contact information to popular email services like MailChimp or Constant Contact.

 

If you apply these actionable steps by the time your next trade show event rolls around, you’ll be prepared to dazzle your audience with branded holograms as well as capture and qualify leads quickly!

 

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