There is an old saying that says “The First Impression is the Last Impression.” It certainly is, when you are dealing with fierce competitors and battling for the limited attention span of customers.
In this era of cut-throat competition where everyone is employing the same methods of trade show marketing tactics -- like contests, giveaways, charismatic speakers, etc., -- you ought to do something unique to capture the audience’s attention and eventually boost your sales. Luckily, we have your back and the most unique way to do this is by using Hologram Technology.
In this article we will review 3 actionable tips for using holograms in your next marketing trade show. That way you won’t miss out on generating the maximum amount of leads that will lead to converting big numbers for your company.
Before making any attempt at planning holographic content you need to be clear on your trade show goals. This is important because the trade show content should be in line with the company's current marketing strategies. For instance, having a style guide with brand colors, graphics, slogan and an overall objective is baseline. With Dovetail Genomics we created a looping animation using a DNA helix that demonstrated a new technology they were showcasing. Every aspect of the animation was related to their brand colors, logo and style guide. As most of their target audience were scientists the accuracy of the animation was paramount. If the graphics in the animation were off it would have jeopardized their authority as experts.
If you need to showcase a logo, a logo with text, your product, images, video or CGI effects into a hologram- holographic content looks best when it's created specifically for that purpose. For example, content should appear on its own layer so it gives the appearance of a “floating in air effect.” Simply repurposing a video that was shot for another medium won't accomplish this effect and does not maximize the use of our holographic technology. You can hire a freelance editor to do this for you or you can get the services of our best Hollywood animation and graphics experts here.
After deciding on what your holographic content is going to look like- now you need to think about how you want your audience to interact with it. Four important criteria to think about are:
Budget- Start here! When planning a holographic experience you can get elaborate with size, configuration, display cases, interactivity etc. It's best to first start at a number and reverse engineer what you can afford.
Holographic size- For trade shows the Holoblade comes in 19” and 25” inch diameters. They can display static images as well as animation on each Holoblade. They can also be synchronized to play a much larger image.
Display case- The Holoblade looks best at eye level or higher. It can be mounted to a truss system or it can be enclosed in a clear plexiglass case with a clear or dark back. While we have built custom configurations without a case and cover we don’t recommend placing the Holoblade where anyone can reach out and touch the blade since it is essentially a spinning fan. It can damage the Holoblade or worse, injure the curious onlooker.
Interactivity and audio- the Holoblade can be programmed with sensors that give it the ability to be triggered by a viewer using speech commands or motion. Speakers can be embedded in cases or remotely synced to give holograms sound. Audio can play an important role at your booth and when incorporated with a custom hologram can make a memorable branded message.
Get a head start by booking your relevant trade shows as early as possible. This gives you the advantage of getting better booths, as the last ones are usually the ones with poor space, lighting, low foot traffic etc. You also need to be willing to invest in larger and central spaces of the event as usually these are the places where you can be the center of attention. This will help you in properly mounting your Holoblade in central and strategic locations. You also need to have a specialized case for the Holoblade to protect it from people accidentally hitting it.
You need to make your booth visually appealing as well, because among all the aisles of booths, you only have seconds to capture your audience’s attention. The booth should have printed materials like banners, flyers, and brand logos. The Hologram and traditional marketing materials all should be in sync to make your booth stand out.
Once you have done everything right, from planning the hologram to showcasing it, you need to prepare for hordes of customers heading your way. Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, using these apps in conjunction with your holographic branding will help you capture leads, organize contact information and lay the groundwork for future interactions.
Here are 3 great apps for capturing leads at trade shows.
iOS, Android, $0-$99/month
Quick Tap Survey lets you create surveys that are fun and easy to fill out. While the surveys can be used to collect any type of data, they are most useful for gathering feedback, qualifying leads and collecting contact information. The app can be used offline too, which comes in handy if you don’t have a good wifi connection.
iOS, Android, Prime/Express plans
Leadature is extremely helpful when you’re working a trade show event. The app captures and qualifies leads and moves them through the sales pipeline. With the ability to scan business cards, send emails to customers and get real-time metrics, this is one app that you don’t want to miss out on. Use the free demo to better determine the marketing value from your trade shows.
iOS, Android, $10-$25/month
iCapture can be used by small businesses and large corporations. The app lets you set up custom surveys to gain valuable feedback, though you can use it solely to capture contact information and build a list. If you do create custom surveys, you can customize them so that they align with your brand’s visual identity. iCapture works offline and lets you forward contact information to popular email services like MailChimp or Constant Contact.
If you apply these actionable steps by the time your next trade show event rolls around, you’ll be prepared to dazzle your audience with branded holograms as well as capture and qualify leads quickly!